Franziska Lobig is the Commercial Lead for AI Innovation Platform for Radiology within Bayer Ag and holds an M.Sc. in Public Health. She has an extensive background for pricing and business development of new market opportunities as well as market access strategies (incl. pricing reimbursement and stakeholder engagement) for digital technologies and pharmaceutical products. She has published in reputed journals about health economics and the value and reimbursement of AI in imaging based healthcare.